The power of the sea, and the freedom of the hand that draws in it.
I named the studio in 2023, as my business was taking off. I loved the freedom of an open horizon, yet I cared so much that the fear of making a mistake was holding my creativity back. Mar Sabi holds both: the open sea, and the permission to experiment.
Mar
/mɑːr/ n. [Portuguese], the sea
The sea extends to the horizon in every direction: open, vast, full of what could be. It holds the same power as a canvas before the first mark, the potential behind its emptiness. That potential is where inspiration lives.
Sabi
Beauty in imperfection
Sabi stands for the courage to pick up the brush. It comes from the Japanese philosophy of wabi-sabi, the idea that imperfection isn’t a flaw but a quality to honour. The playfulness of the human touch that turns a blank canvas into something real.
- 7 yrs
- designing brands and websites
- 30+
- startups and growing businesses
- 10+
- countries, from the first client on
- 4 yrs
- of clients coming only by referral

Led the website redesign and creative direction ahead of the acquisition by Material Bank, built the design system the team ran on, and hired and trained junior designers.

Started as a project manager and became Head of Brand Experience & Strategy, leading a team of eight and launching Cre8, a new conference brand, from scratch.

Designed and built key landing pages for the remote jobs platform and redesigned its jobs dashboard, working directly with the founder and CTO.
Among the 30+ teams I’ve designed for
People decide whether to trust you before they ever talk to you.
They look at your website, your LinkedIn, your pitch deck, the proposal you sent last week. Within seconds, they’ve decided how established you are, how much they trust you, and how much they’re willing to pay.
My job is to make sure that decision goes your way.
A few things I’ve learned in seven years of doing this
- 01
People trust people.
Showing the faces behind a company does more for credibility than almost anything else on a website.
- 02
Taste can’t be generated.
AI is great for getting started, but it gives everyone the same average result. Being remembered takes someone making real choices.
- 03
The small things count.
A proposal on plain white paper can undo everything your website built.
FAQ
Didn’t find your question?
Send me a message.
Let’s talk about how your company comes across.
Send me your website and I’ll tell you what I see.

