Hi, I’m Alexandra.
I studied business and then worked in marketing, and the first thing I noticed wasn’t in any textbook. People make up their minds about a company in a few seconds, mostly from how it looks.
I watched good companies lose out to ones that just looked more put together, and it always felt a little unfair to me.
So that’s what I care about now. When someone finds your business, I want what they see to feel as good as what you’ve built.
Speak soon,
Alexandra
I was twelve, editing screenshots from the game in Photoshop for fun. I didn’t know it was called design, and I definitely didn’t know it could be a job. About ten years later, it was.
In between, I studied international business management in Portugal, then added a strategic marketing qualification from the Chartered Institute of Marketing. That shaped how I design more than any design course could have.
I came to design through business, not art school. So before I pick a colour or a typeface, I want to know what the design needs to do for your company.
2018
Business degree
International business management in Portugal, graduated cum laude.
2019
Mar Sabi Studio
Went independent as a brand and web designer.
2020
Marketing qualification
Strategic marketing, from the Chartered Institute of Marketing.
2021
First hire
Hired and trained my first junior designer.
2023
Head of brand
Leading a team of eight across brand and strategy.
Now
Brand and web design
For startups and growing businesses, from identity to fully built websites.
I co-own Nomad Summit, an annual conference in Chiang Mai for the global nomad business community.
I know what it’s like to wait on deliverables and need a website that just works. And years in rooms full of founders taught me most of what I know about why people trust a business.
I also speak about branding and trust at events.
Read how we printed the website
Send me your website and I’ll tell you what I see.
