A landing page redesign for a healthcare company.

The hero didn’t show the key value points above the fold and had no clear way to get in touch. Centred text with hanging words and loose line spacing was hard to scan, the heavy 3D effect on the value cards didn’t match the rest of the site, and large ornate icons drew attention away from the value proposition.

The form gave no timeline and a vague follow-up statement, its message field didn’t say what to write, and low contrast made it hard to spot. The products were a bare list, and the individual product pages were text-heavy. Some items were links, but nothing showed it.

Overall, the page lacked an emotional connection and the trust and reassurance the brand calls for. It had no company information such as value proposition, experience or social proof, and too much empty space made it dull.

The hero now shows all the key value points above the fold, with a contact form on the right as a clear call to action. Minimal icons guide the eye without competing with the text. The form explains the timeline and what the user gets after submitting, and a bright blue accent makes it stand out.

Products and services are in an easy-to-scan layout with a short description each and clear link indicators. Photography adds trust and reassurance, and a short company description establishes experience and background. A second form at the end serves visitors who want to book a consultation after reading, with a better description and suggestions for what to write in the message field.

I valued the chance to focus purely on UX and UI with the branding and messaging fixed. The original design was already reasonable, so the gains came from refinement.